As I've mentioned in previous posts, I'm not one who easily gets excited about mascara. With short, stubby lashes, I have yet to find my holy grail mascara, and while there are some I quite like, there's nothing that really 'wows' me. Well, I am happy to say, all that has changed with the recent launch of Lancôme's new 'Grandiôse Macara'. With a unique swan neck, a perfectly shaped elastomer brush and a formula that beautifully separates, lengthens and volumizes lashes, Lancome's newest mascara will, without a doubt, change your views on mascara and more importantly, mascara application.
"Grandiôse represents a genuine avant-garde re-interpretation of mascara, fulfilling every woman's expectations with a simplified application technique for multi-benefit results with nothing more than a flick of the wrist. With Grandiôse, Lancôme gives every woman-makeup novice or seasoned pro- the most irresistible of eyes whatever her age or ethnicity"
Below is a closer look at Lancôme's new 'Grandiôse Mascara':
With bold, voluptuous curves and Lancôme's signature rose design, Lancôme's new 'Grandiôse Mascara' bottle is not only stunning (this is hands down the most gorgeous mascara packaging I have ever seen), it was designed to allow the dual-curved brush to automatically mix the mascara every time the bottle is opened, allowing for a fresh, clump-free formula during every application.
The Swan Neck
The first of its kind, Grandiôse's patent-pending, revolutionary 'swan-neck wand' adapts to the eye's natural curves allowing for easy access and application to all of the lashes from corner to corner and root to tip. Short and twisted, the new ergonomic wand effortlessly reached the second eye (as Lancôme says 'gone are the days of wrist gymnastics'), while avoiding the nose, cheekbones and eyebrow arch (a huge bonus for someone, who like me, always winds up with mascara smudges on their nose').
With a short elastomer brush (I am a huge fan of mascaras with plastic brushes) designed to 'extend and lift even the shortest lashes', Lancôme's 'Grandiôse Mascara' helps separate lashes while adding incredible length (this mascara does amazing things for my short, stubby lashes) and volume. While I am not usually one to apply mascara to my lower lashes (I find it so messy and time consuming), I absolutely love how this brush makes lower lash application so easy (there is no smudging or clumping), and have started wearing it on a more regular basis.
With three transparent polymers to create a protective film without stiffening lashes, Grandiôse's ultra-black formula (the colour is intensely black) uses native rose cell extract to condition lashes making them supple, softer and more resistant. While I found the formula to be a little too wet the first time I used it, after a couple of days use, the mascara dried out a little (its not dry and flaky by any means), making it absolutely perfect for a smudge-free application.
While I tend to be more of a drugstore mascara girl (I've never understood spending a lot of money on a mascara when there are so many lower priced options on the market), I have to say Lancôme's new 'Grandiôse Mascara' is my new mascara of choice (it does amazing things to both my upper and lower lashes), making it a product I would very highly recommend checking out.
Lancome's new Grandiôse Mascara retails for $35 CND and can be found at Lancôme counters and the Lancôme website as of August 15th, 2014.
What do you think of Lancôme's new Grandiôse Mascara? Are you a fan of the swan-neck wand? Is this a product you plan to pick up? Be sure to let me know in the comment section below.